A comprehensive keyword research strategy was employed to achieve targeted market acquisition. This involved identifying a robust set of terms perfectly aligned with the target audience’s search intent. Subsequently, a data-driven bidding framework was established, incorporating an ACoS (Advertising Cost of Sale) target along with minimum and maximum bids. This structure allowed for controlled adjustments based on campaign performance. By strategically increasing bids within these parameters, Handcraft Blends secured top positions on the first page for relevant keywords. This approach maximized ad visibility and ultimately drove conversions.